Introducing Zupee’s New Brand Identity: Spark Delight – Anytime, Anywhere, for All
In a major transformation for the brand, Zupee has unveiled a fresh new brand identity, promising to “Spark Delight – Anytime, Anywhere, for All.” This move is more than just a logo redesign—it reflects the company’s vision to provide a positive, unique, and engaging gaming experience to its users across India.
Starting today, Zupee users will notice a bold and energetic color palette, a vibrant new logo, and an all-new Zupee Super App. These exciting developments are designed to align with the values and mission of Zupee: bringing joy, entertainment, and healthy competition through skill-based games rooted in nostalgia.
What is Zupee Ludo?
Zupee Ludo is part of Zupee’s unique portfolio of skill-based games that combine fun, nostalgia, and real cash rewards. It’s more than just rolling a dice; it’s about strategies, decisions, and engaging gameplay that allows you to compete fairly with other players.
Zupee is India’s fastest-growing real-money gaming platform that promotes fair play, healthy competition, and easy-to-learn formats. Founded in 2018 by Dilsher Malhi and Siddhant Saurabh, Zupee has grown exponentially with the backing of prestigious investors like:
- Tomales Bay Capital
- Matrix Partners India
- WestCap Group
- Orios Venture Partners
Zupee has made headlines not just for its games but also for its massive funding rounds—$30 million raised in August 2021 followed by another $72 million in January 2022, taking its Series B funding total to $102 million.
Additionally, Zupee entered into a strategic partnership with Reliance Jio, enabling even greater reach across India’s digital ecosystem.
The Zupee Experience: What Makes It Unique?
Zupee stands out from the competition by offering familiar games like Ludo and Snakes & Ladders with exciting twists. These games are:
- Easy to understand
- Quick to play
- Nostalgic in appeal
- Enhanced with modern twists
The goal is to make gaming accessible and enjoyable for everyone—whether you’re a casual player or a competitive enthusiast.
And now, all this comes together under one roof with the Zupee Super App!
Zupee’s Super App: A One-Stop Destination for Fun and Rewards
With the launch of its Super App, Zupee eliminates the need to download multiple apps for different games. Now, all the fun and excitement can be accessed in a single application available for both Android and iOS.
Here’s what makes the Zupee Super App revolutionary:
- All-in-One App: Get access to all Zupee games from a single platform
- Cross-Platform: Compatible with Android and iOS devices
- Instant Withdrawals: Win up to ₹10 Lakh and withdraw easily using UPI or net banking
- Skill-Based Games: Every game rewards intelligence and strategy over chance
- No Repetition: Each game comes with a fresh twist that keeps players engaged
Whether you’re on a break, traveling, or just relaxing at home, Zupee’s Super App ensures a delightful experience anytime, anywhere.
Popular Games Available on the Zupee Super App
Let’s explore the exciting games available on the Zupee platform:
1. Ludo Supreme (iOS & Android)
A time-based game with a dice roll where strategic movement is key. This version brings fast-paced gameplay with a familiar touch.
2. Ludo Ninja (Android)
A unique limited-move game that does not use a dice. Every move counts and requires sharp strategy. Ideal for those who enjoy control over randomness.
3. Ludo Turbo (Android)
Blending the best of both worlds—dice and limited moves—Ludo Turbo offers a thrilling and intense experience.
4. Snakes and Ladders Plus (Android)
This is not your average board game! Snakes and Ladders Plus introduces a multi-token format, adding new dimensions to an old favorite.
5. Trump Card Mania (Android)
Inspired by the Indian Premier League (IPL), this card-based game brings cricket excitement into the gaming world with limited rounds and quick gameplay.
Each game offers the option to play with or without an entry fee. And if you play with an entry fee, you stand a chance to win real cash prizes that can be withdrawn instantly.
Play Zupee, Win Real Cash: How to Get Started
Getting started with Zupee is easy:
Step 1: Download the App
You can download the Zupee Super App directly from the official website or app stores (Android/iOS).
Step 2: Create Your Account
Sign up using your mobile number or email and verify your KYC details if needed.
Step 3: Choose a Game
Browse through the game options, read the rules, and pick your favorite.
Step 4: Start Playing
Play skill-based games, compete with others, and earn points or cash prizes.
Step 5: Withdraw Instantly
Use UPI, Paytm, or Net Banking to withdraw your winnings.
Why Choose Zupee Over Other Gaming Platforms?
Here’s what sets Zupee apart:
- 100% Skill-Based Games: Win with your mind, not just luck
- Quick Gameplay: No long sessions—perfect for a fast-paced lifestyle
- Instant Withdrawals: No more waiting days to access your winnings
- Exciting Twists: Classic games reinvented with unique rules
- Brand Trust: Backed by big investors and partnered with Jio
- Data Security: Zupee ensures user data is protected and encrypted
Zupee’s New Logo: A Visual Spark of Joy
Zupee’s newly designed logo is more than just branding—it’s a representation of the platform’s energy and joy. The design features:
- A peppy spark that symbolizes excitement
- A bold ‘Z’ that anchors the logo and reflects brand strength
- A fierce yet friendly logotype with quirky elements to showcase approachability
Altogether, this logo is about celebrating the moment of victory and bringing delight through simple, joyful gameplay.
The Future of Zupee: More Games, More Fun
With the introduction of the Super App and brand refresh, Zupee is positioning itself as a long-term leader in India’s gaming market. Expect:
- New games inspired by Indian culture
- Increased prize pools and tournaments
- More interactive features and social sharing
- Offline competitions and online leaderboards
The goal? To become India’s favorite skill-based gaming platform, where people of all ages can find joy and challenge in games they know and love.
Final Thoughts: Download Zupee Super App and Spark Delight!
Zupee’s rebranding is more than a facelift—it’s a commitment to delight users with innovation, fairness, and entertainment. With the Zupee Super App, all your favorite games are just a tap away, along with exciting opportunities to win real cash.
Whether you’re into Ludo, Snakes & Ladders, or card games, Zupee has something fun and rewarding waiting for you. With its fresh identity, trusted backers, and Jio partnership, Zupee is ready to lead the next phase of mobile gaming in India.
So what are you waiting for?
Download the Zupee Super App now and let the games begin!